Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study
整合多学科概念，通过成对数据实证检验了分销渠道中多重商业目标集与冲突之间的关系，揭示了渠道成员在冲突感知及目标作为冲突决定因素上的异同。
This study integrates concepts and ideas from various disciplines to investigate and measure relationships between conflict and sets of multiple business goals in a channel of distribution. The relationships are examined empirically by means of a set of dyadic data. The results demonstrate the similarities and differences between channel members in their perceived conflict and in the role of business goals as a determinant of the conflict.