如何选择商业战略

How to Select a Business Strategy

CALIFORNIA MANAGEMENT REVIEW · 1984
被引 50
人大 A-ABS 3

中文导读

提出通过评估战略对外部环境的响应性、可持续竞争优势、灵活性等六个维度,间接判断商业战略的适用性,帮助管理者在预测利润和风险困难时做出选择。

Abstract

Forecasting the profit stream and risks associated with a business strategy can be difficult. It is thus useful to assess the appropriateness of various business strategies more indirectly by considering whether they are responsive to the external environment, involove a sustainable competitive advantage, relate appropriately to other firm strategies, provide adequate flexibility, are consistent with the business mission and long-term objectives, and are organizationally feasible.

战略管理竞争优势商业环境风险管理