Reliability and Validity of Alternative Measures of Channel Member Satisfaction
开发了多个题项来测量渠道成员满意度，发现两个测量工具信度和效度都很高，且满意度是多维的，包括产品、财务、社交互动、合作广告和促销支持等方面。
The authors describe the development of multiple-item measures to capture the construct of channel member satisfaction. Two measures are developed that are found to have high levels of reliability and validity. In addition, the construct of channel member satisfaction is found to be multidimensional, involving satisfaction with products, financial considerations, social interaction, cooperative advertising programs, and other promotional assistances.