Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels
基于资源依赖视角，研究产出市场丰裕性如何影响渠道中弱势成员与强势伙伴的权力关系，以及其对渠道官僚化和关系质量的作用。
Like any system, a marketing channel will thrive only to the extent it can secure critical resources from the environment. Using a resource dependence perspective, the authors hypothesize that a weaker member's access to relatively munificent output markets can mitigate a power advantage held by the channel partner that otherwise is used to bureaucratize the channel and endanger the quality of the channel relationship. The authors use a structural equation model to analyze data from dealer informants in the auto industry. The results suggest munificence affects the internal workings of the channel.