An Evaluation of NAD/NARB Purpose and Performance
本文评估了NAD/NARB作为广告自律机制的效果，基于内容分析发现其在预算限制和行业期望下有效改善了广告，但存在保守主义和行业导向趋势。
Abstract The effectiveness of NAD/NARB as a self-regulatory mechanism is evaluated under “consumer advocacy” and “advertising advocacy” models. Based on past research and a content analysis of NAD case summaries, conclusions are drawn and recommendations are made. The NAD/NARB has been an effective force for improving advertising given the existing constraints of severe budget limitations and industry expectations, but certain trends toward conservatism and stronger industry orientation are noted.