Marketing and the Modernization of China
1979年中国调整政策后，尽管仍是计划经济，但市场营销的角色发生巨变，自由市场扩大、与外资互动增加，但发展现代营销也带来新问题。
In 1979, China introduced a policy of readjustment. Although China remains a planned economy, the role of marketing in the Chinese economy has changed dramatically. While the structure of the planning process remains quite similar to that in place before 1979, economic readjustment has resulted in freer markets, increased interaction with foreign firms, and a new interest in all aspects of marketing. However, China9s efforts to develop modern marketing practices are creating additional problems.