Performing entrepreneurial masculinity: An ethnographic account
通过观察10名小企业主在乡村酒吧的休闲聚会，研究他们如何表演一种“创业男性气质”，揭示男性气质、霸权与创业身份的文化交织。
This article addresses the empirical relationship between masculinity, hegemony and entrepreneurial identity as a largely neglected debate; this omission is addressed by outlining how 10 enterprising men who own and run small businesses perform, in the Goffmanesque sense, a style of ‘entrepreneurial masculinity’ in front of each other during their leisure lives when they meet as a local entrepreneurial fraternity in a semi-rural pub. By so doing, we expand upon prevailing ideas about how male actors perform entrepreneurial identity and develop ethnographic accounts of how gender, entrepreneurship and identity projection culturally intersect.