The Theory and Practice of Advertising
本文讨论广告现状，指出消费者对各类媒体广告日益反感，原因是互联网广告成本低、使用泛滥，给消费者带来时间成本。
The authors offer opinions on advertising, It is argued that consumers are taking an increasingly hostile attitude towards advertising in all media because the cost effectiveness of Internet advertising and marketing has allowed its use to become so prevalent that it generates significant costs to the consumer in terms of the time it costs them.