Authentic assessment in business education: its effects on student satisfaction and promoting behaviour
研究了真实性评估对商科本科生满意度和推广行为的影响，发现满意度起中介作用，且对高职业导向学生效果更强。
The purpose of this research is to investigate the effects of authentic assessment on student satisfaction and promoting behaviour. The sample comprised 120 students enrolled in an undergraduate business programme. A model was proposed and tested using conditional process analysis. It was found that authentic assessments are positively related to student satisfaction and promoting behaviour. It was found that student satisfaction mediated the relationship between authentic assessments and promoting behaviour. Moreover, the effects of authentic assessment are stronger among students who are highly career-oriented than those who are less career-oriented. The implications for higher education institutions are discussed. The key contribution of the research is in providing support for the precept that authentic assessments could drive students’ positive attitudes and behavioural intentions.