集成产品-服务的价值共创过程:角色模糊与关系应对策略的影响
Value co-creation process of integrated product-services: Effect of role ambiguities and relational coping strategies
Industrial Marketing Management · 2016
被引 131
ABS 3
- David Sjödin 通讯
- Vinit Parida
- Joakim Wincent
服务营销价值共创产品服务系统关系管理客户行为