When do franchisors select entrepreneurial franchisees? An organizational identity perspective
基于组织身份理论，研究特许人何时倾向于选择具有创业潜力的加盟商，发现组织身份中的创业价值观和制度化支持是关键因素，且加盟商与系统价值观一致时绩效更好。
In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specifically franchisees that have the potential for entrepreneurial behavior. A mail questionnaire survey was utilized to collect data from a sample of franchisors in the UK. The results revealed that the systems that select entrepreneurial franchisees are those that have entrepreneurial values as part of their organizational identity, as reflected in the institutionalized support given by the franchisor for entrepreneurial activities. Additionally, we found that the performance of the franchise system is positively affected where the franchisor seeks to select franchisees whose entrepreneurial values are congruent with those of the system.