通过营销探索与利用提升营销能力与企业财务绩效
Improving Marketing Capabilities and Firm Financial Performance via Marketing Exploration and Exploitation
Journal of the Academy of Marketing Science · 2011
被引 0
FT 50ABS 4★
- Douglas W. Vorhies
- Linda Orr
- Victoria D. Bush
营销管理营销策略企业财务绩效营销能力工业组织