Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes
通过大规模实地实验，研究汽车维修店如何根据消费者对市场价格的了解程度（正确、不知情或错误）给出不同报价，并发现女性在不知情时被报更高价，但提及基准价后性别差异消失。
The authors investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. They implement a large-scale field experiment in which callers request price quotes from automotive repair shops. The authors show that sellers alter their initial price quotes depending on whether consumers appear to be correctly informed, uninformed, or misinformed about market prices. The authors find that repair shops quote higher prices to callers who cite a higher benchmark price and that women are quoted higher prices than men when callers signal that they are uninformed about market prices. However, gender differences disappear when callers mention a benchmark price for the repair. Finally, the authors find that repair shops are more likely to offer a price concession if asked to do so by a woman than if asked by a man.