Learning to listen? Exploring discourses and images of masculine leadership through corporate videos
分析英国一家建房互助会的CEO领导力叙事,揭示军事和体育隐喻如何体现男性化话语,并论证这些表达可能疏远员工,因为并非所有人都认同竞争或战争形象,且压制异议会导致不满。
Through analysing corporate videos, this article examines two chief executive officer leadership narratives in a UK Building Society that reflected and reproduced certain discourses of masculinity; the first expressed this through military images and metaphors while the second emphasised sport. This article makes three arguments for why certain expressions of masculinity may disengage those whose support managers are endeavouring to enlist. The first is that not all employees are attracted to images of war, conquest or competition. The second is that masculine sporting and warring discourses may repel staff when they are wielded against them. The final argument is that disenchantment is likely to result from enactments of masculinity that treat critical voices as a threat and where leaders simply seek to win the argument, silence opposition and refuse to ‘listen’ to alternative points of view. This analysis of leadership discourses is distinctive because it explores the visible (watching) and the verbal (listening). In this way, it exposes ‘hidden, gendered practices’ that are all too often neglected.