我不会,但我们会:通过社会认同效应推动可持续性相关捐赠
No I won't, but yes we will: Driving sustainability-related donations through social identity effects
Technological Forecasting and Social Change · 2016
被引 22
ABS 3
- Guy Champniss
- Hugh Wilson
- Emma K. Macdonald 通讯
- Radu Dimitriu
可持续性社会认同理论消费者行为市场营销社会心理学