不对称卖家采购拍卖的实验研究

An Experimental Investigation of Procurement Auctions with Asymmetric Sellers

Production and Operations Management · 2016
被引 23
FT 50UTD 24ABS 4

中文导读

通过实验室实验比较了同质商品采购中一级价格和二级价格拍卖的价格与效率,发现一级价格拍卖价格更低且效率更高,投标人行为与理论预测不符。

Abstract

Electronic reverse auctions are a commonly used procurement mechanism. Research to date has focused on suppliers who are ex ante symmetric in that their costs are drawn from a common distribution. However, in many cases, a seller's range of potential costs depends on their own operations, location, or economies of scale and scope. Thus, understanding how different bidder types impact auction outcomes is key when designing an auction. This study reports the results of the first controlled laboratory experiment designed to compare prices between first‐price and second‐price procurement auctions for homogeneous goods when seller cost types are asymmetric and the number of bidders varies. The results indicate that first‐price auctions generate lower prices regardless of market composition. The results also reveal that first‐price auctions are at least weakly more efficient than second‐price auctions despite the theoretical prediction that the reverse should hold in asymmetric auctions. Post hoc analysis of individual bidders' behavior in first‐price auctions revealed evidence that bidders systematically underbid when their cost realizations were close to the lower bound. Furthermore, bidders adjust their behavior based on the type of the other bidders in the market in a manner inconsistent with theory. Consequently, adding a third bidder to a two‐bidder market is not advantageous to the buyer unless that third bidder is a low‐cost type.

采购拍卖实验经济学拍卖理论不对称信息