New Evidence on What Works in Effective Public Reporting
本文基于证据描述了公共报告领域的现状，指出报告应关注消费者真正关心的问题、以可信且易懂的方式呈现信息、触达目标受众并帮助消费者采取行动，为报告制作者提供指导。
OBJECTIVE: To describe the current state of the public reporting field and provide guidance to public report producers based on the evidence. PRINCIPAL FINDINGS: Public reports should address the questions and priorities that consumers actually have; present information credibly and in a way that is understood by the intended audience; reach the intended audience; and enable consumers to act on the information. CONCLUSIONS: Public reports have advanced greatly in recent years, but there remains much room for improvement. Report producers should continually evaluate their reports and apply the latest evidence to maximize their usefulness and impact.