Tourism Destination Image
分析了45个旅游目的地形象定义，指出现有定义模糊且质量低，从逻辑学定义理论出发提出新定义，能更好抓住本质并减少模糊性。
Although tourism destination image (TDI) has been extensively studied, the nature and scope of TDI remain vague. This study aims to address this conceptual problem from a modernist perspective. Forty-five representative TDI definitions are analyzed, and a new definition is proposed by adopting a “seven-step” procedure derived from definition theory in logic studies. Results show that (1) currently TDI is defined mainly as the mental/total impressions/perceptions held by tourists pertaining to a destination, (2) such definitions are quasi-theoretical in type and created by roughly following the connotative definition technique, (3) the quality of these definitions is generally low, and (4) the new definition proposed in this study better captures the essence of TDI and considerably reduces TDI’s internal and external vagueness. In defining a key tourism concept, this study has notable implications for advancing TDI research and defining tourism concepts more rigorously.