感知价值与社会影响对移动应用粘性和应用内购买意愿的影响
Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention
Technological Forecasting and Social Change · 2016
被引 430 · 同刊同年前 2%
ABS 3
- Chin‐Lung Hsu
- Judy Chuan‐Chuan Lin 通讯
消费者行为移动商务营销学社会心理学