Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews
通过对166,215条在线餐厅评论的实地研究，发现空间距离和时间距离共同作用会提升消费者的高解释水平，从而增强评论的正面评价，且一种距离会增强另一种距离的效果。
Abstract Through a large‐scale field study of 166,215 online restaurant reviews, we found evidence of a distance boosting effect, whereby experiencing spatial distance (i.e., authoring a review about a geographically distant restaurant, rather than proximate one) and temporal distance (i.e., authoring a review after a lengthy delay, rather than immediately) jointly affect review positivity by amplifying consumers' high‐level construals. Although past research has explored the relationship between psychological distance, construal and consumer evaluation, the effects of various dimensions of distance have only been considered in isolation. Our research contributes to past work by testing the effects of experiencing two dimensions of psychological distance simultaneously on construal and consumer evaluations. Moreover, because our data contain naturalistic observations, our research includes a wide range of temporal and spatial distances. We found that the effect of one distance increases the effect of the other. Metaphorically speaking, the effect of one distance is boosted by another.