Re-Imagining Images of Organization
回顾摩根《组织的意象》中的隐喻，指出其既是组织理论的静态反映，又能激发新意象；探讨了“全球大脑”和“组织作为媒体”两个新隐喻，并提出隐喻过程的动态互换与多向性观点。
In this article, we review the metaphors presented by Morgan in Images of Organization and highlight how they simultaneously act as “relatively static reflections” (i.e., they provide a history of organization theory) and “relatively dynamic projections” (i.e., stimulating the formulation of further organizational images). We also discuss the potential for new organizational metaphors and consider two specific metaphors (i.e., the “global brain” and “organization as media”). We also challenge the established punctuated metaphorical process (i.e., a transfer from a metaphorical source domain to an organizational target domain), propose a dynamic perspective of interchange (i.e., source domain to target domain to source domain and so on), and develop the notion of multidirectionality (i.e., two-way projections between target and source domains).