ANALYSIS OF DEVELOPMENT SITUATION OF COASTAL TOURISM MARKET IN CHINA
分析了中国沿海旅游客源市场，按年龄、性别、动机等细分入境客源，并探讨国内客源特征，提出培育潜在客源市场的思路与措施。
Analysis on coastal tourist source is one of important parts while compile the development plans of coastal tourist market,and to play an important reference part in selecting new potential coastal tourism areas,or even a decisive role.In this paper,China coastal tourist source has been throughly analyzed,and coastal inbound tourist source has been segmented by age,gender and motivation etc,as well as the domestic tourist source's characteristics.Further,China coastal tourism potential source market has been probed,and ideas and measures about cultivating our coastal tourist source have been proposed.