Analysis on the Motive Cause of Enterprises' Contraction Based on Core Product Contraction
本文提出基于核心产品的企业收缩模式，认为发展核心产品是增强市场竞争力的基础，并从交易成本、代理、规模不经济等理论分析企业收缩的内在动因。
Core product is a lifeline of enterprises' development,the enterprise's contraction based on core product is a strategy of enterprise,which aims at construction of competitive advantage and core competitive power.According to the review of motives of enterprises' contraction,it puts forward the pattern of it,and argues that development of enterprises' core product is a foundation of strengthening market competitive power,which is eternal goal of enterprises' contraction.On the basis of the theory of transaction cost,agency,uneconomics of scale and negative effect of coordination,it also analyses internal motive of enterprises' contraction,and discusses the problems about these motives.