THE VALUE CHANGE OF WORLD HERITAGE IN CHINA AND THE PROPOSITION OF COMMUNICATION CONCEPT
调查了中国世界遗产现状，比较中外发展差异，提出理解和使用模式的五个转变，并强调世界遗产传播的紧迫性，涵盖内容、渠道和效果三个领域。
In this article,the current situation of world heritage is investigated,and then the differences of world heritage development are compared between China and abroad.Based on these analyses,we propose in China,that five transformations about the understanding and use pattern of world heritage should be taken,namely,the shift from scarce to widespread,from professional to massive,from economic-oriented to education-oriented,from static to dynamic and from preservation to inheritance.Along with,as we discussed subsequently,is the urgency of world heritage communication and broadcasting,which includes three realms: the contents of communication,the channels of communication and the effects of communication.