FURTHER TOURISM DEVELOPMENT OF ANCIENT-VILLAGES IN SOUTH ANHUI——A CASE STUDY OF NATIONAL RURAL TOURISM DEMONSTRATION PLOT IN HUANGSHAN
以黄山国家乡村旅游示范点为例，研究古村落旅游发展中的困境，从区域整合和内部机制优化角度提出成功要素，并探讨内生发展和广义BOT模式，为类似古村落提供科学指导。
This paper took the national rural tourism demostration plot as an example, aimed to find out settlements of dilemma that come up in the process of tourism development. After the review and summary of current situation and relevant studies, the paper elaborated the key success factors of further development of demonstration plot from the perspective of regional integration and optimization of internal mechanism, which involve the regional integration, local culture exploitation and products internationalization.Then more detail about endogenous development and generalized BOT model was discussed. This study provided scientific guidance and feasible systematic approaches for the ancient-villages in south Anhui which have similar situation.