THE TOURISM COMPETITIVENESS ANALYSIS OF ANCIENT VILLAGES BASED ON TYPES
研究中国古村落旅游竞争力，以乌镇和平遥为例，通过主成分分析、熵技术和层次分析法，从游客感知、经济效益、环境基础和观光环境四个角度进行综合评价，为古村落保护与开发提供建议。
There are few researches about the tourism competitiveness of China ancient villages have been published while the ancient village tourism is booming in China.This paper puts the ancient village community participated as the research object.The topic adopts the principal component analysis and entropy technology and AHP,and the main tourism evaluating indicators and their contribution indexes are computed.Then the comprehensive evaluation indicator is given from four different angles,visitors' perception,tourism economic benefit,tourism environment foundation,and sightseeing environment.Taking Wuzhen and Pingyao for examples,the data of main tourism indicators are acquired by questionnaire survey,expert grading and so on.This paper carries out the comprehensive evaluation of tourism competitiveness from visitors' and experts' angles.Through comparing the scores of competitiveness indexes,the constructive suggestions about further protecting and developing of tourism industry are provided.