RESEARCH ON EMPIRICAL ANALYSIS OF MARINE TOURISTS' CRISIS COGNITION——A CASE STUDY OF TOURISTS IN ZHOUSHAN CITY
以舟山市海洋旅游景点游客为调查对象，通过问卷分析游客对旅游危机的认知水平，为海洋旅游安全管理与可持续发展提出建议。
Marine tourism is a tourism approach which go corresponding with the land-based tourism,since the marine tourism activity areas are strongly influenced by the natural factors,further the marine tourism spaces are aggregated and limited,and the marine tourism activities are diversified and complicated,which in turn bring a high possibility of occurring varies of tourism crisis events.The marine tourists acts as the main part of marine tourism,their cognitive level of tourism crisis directly affect the marine tourism’s security management and the sustainable development of marine tourism.This essay takes Zhoushan city as an individual case,making a depth and detailed research on marine tourism crisis’ cognition by conducting questionnaires in some main marine tourism spots in Zhoushan,finally the essay raises some suggestions for marine tourism crisis management.