Residents' Preferences for Urban Housing Structural Characteristics
基于广州市十个楼盘销售数据，用特征价格模型分析住房结构特征对交易价格的影响，发现购房者偏好中大面积、中高层和朝南户型，且中心区与郊区偏好差异较小。
Based on Hedonic Model and SPSS multivariate regression analysis, this research studies the sales data of ten real estate projects in Guangzhou to reveal the influence of the housing structural characteristics on actual transaction prices, In order to fill in the blank in the research of the residents' preferences in China. Research method: semi-logarithm hedonic model and systemic clustering. Research conclusions: 1) the majority of the buyers in the city prefered the units with medium to big-sizes firstly, then the medium and high-rise storeys and the southern location. The number of bathrooms and balconies and the housing utility ratio were not considered to be very important; 2) the differences of the residents' preferences for urban housing structural characteristics between the six districts of Guangzhou city center and the four districts of outskirts were relatively small, and suburban buyers preferences mainly concentrated in the floor area and the number of bedrooms, indicating that more buyers intended to buy units for investment.