New Service Development (NSD): Its Definition and Process Model
本文定义了服务行业中的新服务开发(NSD)，讨论了其原则、关键要素和通用过程模型，对服务企业获取竞争优势有参考价值。
Corresponding to New Product Development (NPD) in physical product-related industries,there is also “New Service Development (NSD)” in service industries. NSD is important for service firms to obtain competitive advantage. It describes and discusses the definition,principle,essential elements and general process model of New Service Development.