RESEARCH ON THE DEVELOPMENT STRATEGY OF THE TOURISM INDUSTRY OF FUJIAN PROVINCE
分析了福建省旅游业现状与问题，重新定位产业，提出全省战略布局，建议实施五大策略以实现从旅游大省向强省的转变。
To study the development strategy of regional tourism industry, what the most important is synthetically analyzing all the relative factors, such as the development conditions、market competition situation and industry location,based on which we can make out the development aim, then put forward the specific countermeasures. By deeply analyzing the present situation and problems of the tourism industry of Fujian Province, this article expounds again the industry location of Fujian's tourism, and poses the strategic arrangement within the whole province. Finally the authors suggest that Fujian carry out the very five strategies, in order to turn from “Big Tourism Province into “Strong Tourism Province.