The Study on Temporal and Spatial Characteristics of Shopping Behavior of Wuhu Residents
基于问卷调查和访谈，分析了芜湖居民购物频率、时间、出行距离和空间层级等时空特征，并与北京、上海等大城市对比，为城市商业网络规划提供依据。
Shopping behavior is one of the most important research fields of urban geography and behavioral geography,researches on it can provide certain basis for urban commercial network planning.Geographical researches on residents' consumption behavior particularly emphasize on residents' spatial selection activities and spatial-temporal characteristic of obtaining goods or services.Based on the questionnaire survey and interviews on shopping behavior of Wuhu residents,the paper analyzed the temporal and spatial characteristics of residents' shopping behavior from in terms of shopping frequency,shopping time,travel distance,the spatial hierarchy of shopping trip space and compared with that the metropolitan cities such as Beijing,Shanghai and so on.The results showed that:(1) The shopping frequency of residents and the level of the purchased goods shows a significant negative correlation,there are a obvious differences within the start time of Wuhu residents' shopping activities in rest day and working days;(2)Insensitive range of the travel time of residents purchasing different goods extended with the commodity level increases,the multi-purpose travel is becoming a mainstream trend;the average shopping distance of Wuhu residents is constantly on the rise.The shopping activities of the vegetables food and the daily necessities are focused on community shopping circle,the spatial circles and layers of the dress consumption and electrical equipments is mainly concentrated in the municipal shopping circle;(3) The spatial tour hierarchy of residents purchasing the daily necessities showing the obvious trends near residence and the higher mobility to purchase the high-grade goods than low-grade goods;(4) Compared with metropolises such as Beijing and Shanghai,the travel distance of purchasing high-level goods such as electrical appliances is farther but the shopping trip rate by private car is lower than in Beijing and Shanghai,the spatial hierarchy of residents' shopping trip space showing the stretch trend in Wuhu.