MARKETING CLASSIFICATIONS AND MANAGING REGULATIONS OF TOURIST PRODUCTS——AN EXAMPLE OF GUANGDONG PROVINCE
基于旅游经济学和管理学原理，将传统旅游产品分为五类，分析广东省旅游产品的品种、购物地点和销售网络现状及问题，并提出管理对策。
According to the basic principles of tourist economics and tourist management, this paper classifies the traditional tourist products into five categories, and points our the current situation of the varieties, shopping locations and sale networks of tourist products and the existing problems of tourist shopping markets of Guangdong Province. It also analyses the background of the domestic tourist markets in the 21st century, and puts forward the detailed managing countermeasures to the development of the tourist shopping markets of Guangdong Province.