RESEARCH ON THE OVERSEAS TOURIST MARKET OF THE ANCIENT VILLAGES IN YIXIAN COUNTY,ANHUI PROVINCE
以黟县西递、宏村、南屏为例，分析了海外游客的时间分布、空间结构和国籍结构，提出了冬季开发、产品多样化等五条市场拓展建议。
Based on empirical research and taking Xidi Village, Hongcun Village and Nanping Village for example, this paper researches on the overseas tourist market of the ancient villages in Yixian County. The time distribution of the overseas tourist market of the ancient villages in Yixian County can be reflected in the following aspects: The number of the overseas tourists of this destination fluctuates greatly and increases rapidly in recent years; Seasonal fluctuation is obvious and shaped like a single mountain peak; in recent years most overseas tourists of this area focus on Hongcun Village. This paper makes a further analysis on the overseas tourist market structure of the ancient villages in Yixian County, its spatial structure and its nationality structure and puts forward the classified target market. This paper proposes five measures and suggestions as follows:①Developing its overseas tourist market in winter;②Diversifying the tourism product structure;③Focusing on its own features and forming regional tourism structure;④Stenthening the management of resort and enhancing destination image;⑤Conducting propaganda and helping the ancient villages in Yixian county be more well known and more influential in its overseas tourist market.