CULTURAL CAPITAL FROM AN INDUSTRIAL VALUE-CHAIN PER SPECTIVE
运用产业价值链分析法，界定了文化资本的经济内涵与特征，探讨了其三种存在形态和四种属性，并总结了规模化、多元化和产销一体化三种商业模式。
In this paper,we apply the industrial value-chain analytical method to define the economical connotation and characteristics of cultural capital,and discuss its business patterns.With our analysis,we believe: ①culturalcapitalisakindofactiveassets,whichareaccumulatedwithculturalvalue.Itbearsbothculturalvalue and economical value and the former decides the latter.②Cultural capital can exist in the industrial value-chain in three forms: materialized,objectified and embodied states.③Cultural capital shares both the common properties of capital: appreciation,mobilization and independence,and some unique properties of its own: culturalization,innovation and sharing.④Cultural capital is the prerequisite for cultural industry.The output of cultural industry is just the flux form of cultural capital,which can be accumulated over time to form cultural capital increment.Generally,cultural capital business has three patterns of scale production、diversification and producion-marketing integration.