The Power of Eye Tracking in Economics Experiments
讨论如何设计、实施和分析使用眼动追踪技术研究经济理论的实验，包括设备选择、参与者设置、数据管理和分析，并结合招聘决策实验提供指导。
Eye tracking is a technology that tracks eye activity including how long and where a participant is looking. As eye tracking technology has improved and become more affordable its use has expanded. We discuss how to design, implement, and analyze an experiment using this technology to study economic theory. Using our experience fielding an experiment to study hiring decisions we guide the reader through how to choose an eye tracker, concerns with participants and set-up, types of outputs, limitations of eye tracking, data management and data analysis. We conclude with suggestions for combining eye tracking with other measurements.