STUDY ON TOURISM RESOURCE EVALUATION AND EXPLOITATION OF TOURISM SCENIC REGION--A CASE STUDY ON YELLOW COW CLIFF TOURISM SCENIC REGION IN THREE GORGE YANGTZE RIVER
针对游客感知差异影响旅游资源评价的问题，以长江三峡黄牛崖为例，用模糊数学方法进行定量评价，并分析开发机遇与对策。
Complexity of mutual act and different sensation of different tourists are important factors influencing regional tourism resource evaluation. Aiming at building up quantitative evaluation method on tourism resource evaluation, fuzzy mathematic method can be used. Taking Yellow Cow Cliff tourism scenic region in Three Gorge Yangtze River as an example, the authors use fuzzy mathematic method, carry out regional tourism resource evaluation. Then, the authors analyze opportunity and countermeasures on tourism resource exploitation in the region.