RESEARCH ON ADJUSTMENT AND OPTIMIZATION OF ZHEJIANG PROVINCIAL OCEANIC TOURISM PRODUCTS
界定了海洋旅游及海洋旅游产品的概念，以浙江为例分析其开发现状与问题，提出调整优化方案，包括构建“一心两带三中心四品牌五区域”结构、多产品与精品开发结合、海陆联动等策略。
The thesis clarifies the idea of oceanic tourism and oceanic tourism products,it further presents their background and significance of research.At the same time,the thesis analyzes the features of oceanic tourism and product development in China,and then it takes Zhejiang province as an example to analyze the present situation of oceanic tourism product development and their major problems existed.On that basis,it proposes adjustment and optimization of oceanic tourism products in Zhejiang province: ①It frames up oceanic tourism structure of one core,two belts,three centers,four brands and five regions;②It combines multi-products development and fine product development,optimizing the structure of Zhejiang oceanic tourism products,promoting oceanic tourism fine products;③It strengths regional cooperation and enhance market competiticeness;④It combines ocean and land for three-dimensional development,extending the connotation of oceanic tourism products;⑤It is aimed at high and market oriented and properly exploits nautical tourism and real estate tourism.