THE APPLICATION OF COMPLEX NETWORKS THEORY IN TOURISM INDUSTRY CLUSTER OF SHANGHAI WORLD EXPO
通过分析复杂网络理论，探讨了旅游产业集群的网络特性，并以上海世博会为例，研究了集群发展模式及网络危机应对策略。
By analyzing the structure characteristics and inherent running mechanism of complex networks,this paper reviews the basic theory of complex networks and its status quo.Then through expounding the complex networks' properties of tourism industry cluster network,it's found that the tourism industry cluster network and complex networks share a common pattern of behavior.Accordingly,by introducing the complex networks to study tourism industry cluster,this paper formulates several issues like the developing pattern of tourism industry cluster in Shanghai based on Shanghai World Expo.And finally,from the angle of complex networks,it explores the handling strategies for network crises in tourism industry cluster of Shanghai World Expo.