How to Use Big Data to Drive Your Supply Chain
研究了领先企业如何利用大数据分析驱动供应链，并基于经验教训提出了实施框架，适合希望用大数据提升供应链效率的管理者阅读。
Big data analytics has become an imperative for business leaders across every industry sector. Analytics applications that can deliver a competitive advantage appear all along the supply chain decision spectrum—from targeted location-based marketing to optimizing supply chain inventories to enabling supplier risk assessment. While many companies have used it to extract new insights and create new forms of value, other companies have yet to leverage big data to transform their supply chain operations. This article examines how leading companies use big data analytics to drive their supply chains and offers a framework for implementation based on lessons learned.