AN EMPIRICAL STUDY ON AFFECTING FACTORS OF FOREIGN TOURISTS’DESTINATION CHOICE
基于北京等六城市外国游客调查数据，用描述性和因子分析发现交通服务设施、价格时间距离、景点好客度分别构成目的地选择的核心、次要和第三层因素，且欧美游客更看重吸引力因素。
Based on the data of tourism market survey in Beijing,Shanghai,Guangzhou,Xian,Guilin and Kunming,this paper analysis the factors of destination choice of foreign visitors in China by descriptive analysis and factor analysis tools.It was found that destination choice is a complex multi-factor decision-making process,in which tourism transport,services and facilities consititute the core factors of the destination of choice;in which price,time and distance,constitute the second level factors;in which tourist attractions,hospitable hosts,such as the core attraction of the destination,constitute the third level factors.At the same time,as a result of diversity in economic,social and cultural,tourists come from Europe and United States give more consideration to destination attraction factors,whereas other customers give more consideration to limiting factors.