RESEARCH ON INTERNET INFORMATION SEARCH BEHAVIORS OF DOMESTIC TOURISTS
通过实证调查和因子分析，研究了国内游客在互联网上搜索旅游信息的行为特征和偏好，提取了四个关键因素，为旅游网络营销提供建议。
With the rapid development of internet,it has played an important role in both marketing and e-commerce of Tourism Industry in China.With the appearance of self service travel,the Internet becomes an important channel for tourists to get information,and E-commerce is becoming more and more popular with tourists.This paper is based on the investigation and the empirical survey of tourists,concluding some tourists’ characteristics and preferences of Internet information search behaviors.Using factor analysis method to analyze how the tourists focus on the travel website,four key factors extracted are concerned about: tourism basic factors,tourism shopping and entertainment factors,scenic spots introduction and user diary.Based on the findings,recommendations of problems in travel network marketing are significant for expanding the tourist market and the influence on tourists’ subsequent behaviors.