A STUDY ON THE PERCEPTION EVALUATION SYSTEM OF TOURISM PUBLIC SERVICE IN MEGA-EVENTS——BASE ON THE SURVEY FROM 16TH ASIAN GAMES
通过对第16届亚运会期间国内游客的抽样调查，构建大型赛事旅游公共服务评价体系，分析游客对服务重要性和表现感知的差异，为广州及其他举办大型赛事的城市提供政策参考。
Strengthening and improving the tourism public services in mega-events,has become an urgent and important task for tourism management departments,to provide good quality and customized service,adapting the new situation of tourism development.The study,through a sampling survey of domestic tourists during 16th Asian Games,under the perspective of tourists,uses descriptive analysis,factor analysis and IPA,constructs an evaluation system of tourism public service in mega-events,finds the difference evaluation between perception of importance and performance on tourism public services from tourists,and then objectively assess the effect of the tourism public services of Guangzhou in 16th Asian Games.The result provides policy implications for the administration of Guangzhou and other cities' which will make preparations for holding mega-events.