A FUNDAMENTAL RESEARCH ON EXPERIENTIAL TOURISM EXPLOITING IN CHINA
分析了中国体验式旅游开发的现状,提出我国仍处于体验经济初级阶段,建议分两步走:先提供基于服务的旅游产品,再转向基于体验的旅游产品,当前应优先发展体验型产品。
Based on analyzing the current situation and condition of experiential tourism exploiting,the article puts forward that our country is still in the primary stage of Experience Economy.In view of the actuality,the author argues that the experiential tourism exploiting in our country should take two steps: first,from providing service-based tourist product to provide experience-based tourist product;then,from providing experience-based tourist product to provide tourism experience.We should give priority to the development of experience-based tourist product at present.