The Influence of Profitability and Bandwagon Pressure on New Technology Diffusion: A Empirical Study on EC Technology
基于理性选择和从众理论，研究盈利能力和从众压力如何影响企业采纳电子商务技术，发现从众压力作用更大且两者存在交互效应。
It proposes a theoretical model and some hypotheses related to the influence of profitability and bandwagon pressure on the diffusion of new technology, according to the theories of rational choice in economics and bandwagon. Taking EC technology as a example, we tests the hypotheses using data collected from manufacturing firms. The results show that profitability and bandwagon pressure are all the significant facors which influence the firm adoption of EC technology, but the influence of bandwagon pressure is greater. This suggests that the bandwagon pressure has a important function in the diffusion of EC technology. Additionally, the influence of these two factors is not independent, there is a significant interaction between them.