Tourism Development Strategies in Zimbabwe
研究津巴布韦政府如何制定旅游业发展战略，以提升其在全球市场的竞争力，并探讨政策、基础设施、合作等关键措施。
Tourism has become the largest and one of the fast growing industries globally and is currently a source of employment and livelihood for many, especially in Africa. While this industry has increasingly become an important source of income in a number of countries, its rapid growth and expansion has had a noticeable detrimental effect on the environment. Tourism development should mainly be about refocusing, planning and implementing policies that encourage development of the natural resources to benefit the indigenous people and other stakeholders that include the government, the industry itself, the communities and the visitors. Long time planning, monitoring and constant change is required to ensure that tourism is managed properly and the natural resources maintained intact. While there is no doubt that the quality of Africa’s natural resources for tourism is exceptional, most countries have not developed their potential as may be expected. For instance, Zimbabwe is now focusing on tourism as a source of growth and diversification, but has only limited policy guidance from Government. Most donors, despite the sector’s potential, have left it for the concerned Industry to go it alone. The tourism industry, however, has continued to generate more benefits to Zimbabwe as it comes along with a package of positives. The industry has become a very attractive business to both domestic and international tourists and investors. For this reason, the government has to step in to develop and formulate successful tourism interventions that would spur the development of the industry. Such measures would include adopting appropriate tourism investment laws, construction of adequate infrastructure, collaboration with other relevant stakeholders, provision of quality products and services and the provision of health and safety facilities. Government therefore should be a key player in this development. However, for the strategies to work, there is need for proper planning, organization and promotion of the destination. This paper seeks to research on how the Zimbabwe government can develop the tourism industry business in order to enhance its competitiveness on the global market.