HISTORICAL AND CULTURAL OPPORTUNISM RESEARCH OF TOURISM DESTINATION
研究了旅游目的地中编造、拼凑和夸大历史文化的机会主义倾向，分析了其客观原因（历史文化识别复杂性）和主观原因（地方政府、媒体、企业、研究者、游客等主体）。
With the development of historical culture tourism,a tendency of opportunism of fabricating,compiling and exaggerating historical culture become quietly popular.This kind of opportunism,on the one hand can be attributed to the complexity of the identification of historical culture,on the other hand we can find the subjective reasons from the main body of tourist activities,such as the local government,media,tourism enterprises,professional researchers and tourists.