VISITORS' ENVIRONMENTAL ATTITUDE & BEHAVIOR IN NATURAL RESERVE——THE CASE OF POYANG LAKE NATURAL RESERVE
研究了鄱阳湖自然保护区游客的社会人口特征如何影响其环境态度和行为，发现性别、年龄、教育等因素与环保行为偏好相关，为管理方规划解说服务提供参考。
This paper intended to explore the relationship between visitors' socio-demographic and visitors' environmental attitude and environmental behavior in Poyang Lake Natural Reserve to guide the planning and application of interpretive service for the administrator and manager in the future.The results demonstrated that visitor socio-demographic indeed influence visitors' environmental attitude in which visitors paid attention to ecological relationship and environmental interpretation more,yet to residents' benefit less with environmental duty being common.Statistical analysis showed socio-demographic factors such as gender,age,education,occupation,marriage status and residence had an association with the preference of environmental behavior in which visitors focused on environmental sustention and sustainable protection positively,active participation and environmental influence common and participation reaction negatively.The results found that gender,age,education,occupation,marriage status had an association with the preference of environmental behavior.