MARKET POTENTIAL,SUPPLIER ACCESS AND LOCATION CHOICES OF JAPANESE FOOD MANUFACTURERS IN CHINA
基于2003-2004年日本企业投资数据，研究了市场潜力和供应商可达性对日本食品制造商在中国选址的影响，发现国外市场潜力影响最大，国内市场和供应商可达性也有正向作用。
In this paper,we aim to examine the effect of market potential and supplier access in location choices of Japanese food manufacturers in China based on the data from Chugoku Shinshutsu Kigyou Ichiran 2003-2004(A View of Japanese Enterprise Investments in China 2003-2004).We combine methods of Redding and Venables(2004) and Harris(1954) to construct market potential and supplier access variables and test them in the location choice model.Domestic market potential positively affects Japanese food manufacturers’ entry but underperforms GDP.Foreign market potential has the biggest effect in Japanese food manufacturers’ location choice decision.Supplier access exerts a positive effect on Japanese food manufacturers’ entry.Compared with raw material,however,supplier access appears to be a less important factor in Japanese food manufacturers' location choices.