Evaluation of the Efficiency Index of Portal Websites in China's 5A Rated Tourism Attraction Based on Experience Theory
基于体验理论构建了包含用户体验、技术支持、内容完整性和效果功能性的网站效率指数，用层次分析法计算权重，评价中国5A级景区门户网站，发现发展水平差异大，呈中间多两头少的分布。
Website is the portal and platform of information show for tourism attractions. It is the foundation of intelligent attractions. This paper conducted the efficiency index of portal websites based on the experience theory to reflect the construction level of websites,which decomposed to four parts: evaluation of user experience,technique support,content completeness and effect functionality. It used analytic hierarchy process to calculate the factor weight and evaluated websites of China's 5A rated tourism attractions and found that the development level exited large differences,which represented the distribution that was small at both ends and big in the middle. In the future owners of websites should survey and promote their websites by paying more attention to the requirement of online visitors.