THE INFLUENCE OF NATIONALITY ON THE DIMENSION STRUCTURE OF TOURIST DESTINATION IMAGE: A CASE OF HANGZHOU
以游客国籍作为国家文化的代理变量，通过日本、韩国、西方等四组样本，发现国籍不同导致杭州旅游目的地形象的因素数量、特征值、项目构成及对满意度和行为意向的影响存在显著差异。
This paper, adopting the tourist nationality as the proxy variable of national culture,examines the effects of national culture on the dimensional structure differences of TDI factors through four samples composed respectively by Japan and Korea, Japan, Korea, and western countries. The result shows that there are distinct structural differences of TDI factors between the four samples. Specifically, among four samples the TDI factor numbers, TDI factor eigenvalues, TDI factor composition of items, and the influences of TDI factors on tourist satisfaction and behavioral intentions all are quite different. And there may be the need of adopting the formative variable analysis technology because the psychometric characteristic of TDI construct. Finally, managerial implications are discussed in order to improve the marketing work of the city of Hangzhou.